Data Lag
When updates hit your CRM too late to act, decisions get made on stale data.
Guide
Find & Fix the Blindspots in Your CRM
Hidden delays in your funnel are quietly slowing deals and distorting revenue forecasts.
The Visibility Gap Guide shows you how to uncover, measure, and fix them in less than 90 days.
Trusted by marketing, sales, and RevOps leaders who want cleaner data and faster growth.
Discover the Three Hidden Lags Slowing Your Revenue
Lifecycle Lag
When leads get stuck between stages or teams, slowing handoffs and momentum.
Attribution Lag
When the real influence behind deals goes untracked, making ROI impossible to prove.
These three lags create the “visibility gap”, the blind spots that distort your forecasts and slow your revenue engine.
The guide shows you how to surface, measure, and fix each one.
Plus, You'll Also Get:
- The exact reports that reveal each lag in HubSpot so you can see what’s slowing your funnel in real time.
- A simple way to measure and benchmark your own velocity using data you already have.
- Real examples of lag reduction and visibility wins straight from teams who’ve implemented the Jawbreaker Project.
Because data alone doesn’t drive growth, alignment does.
“Visibility isn’t built by reporting, it’s built by alignment.”
Built for Leaders Who Want Measurable Growth
- Marketing leaders tired of defending numbers that don’t add up
- Sales leaders chasing deals stuck in limbo
- RevOps pros who know the system isn’t the problem, it’s the setup
If you’ve ever asked, “Why do our dashboards look fine but our pipeline feels slow?”, this guide was made for you.
Fix the Lag. Rebuild Clarity. Accelerate Growth.
The Visibility Gap Guide is your first step to a cleaner, faster, more accountable CRM.
Learn how Flow360’s 90-day Jawbreaker Project rebuild
About Flow360 Marketing
Flow360 Marketing is a London-based consultancy helping B2B businesses scale smarter through strategic Marketing Operations. Founded by marketing consultant Sarah Williams, Flow360 blends process-driven structure with hands-on expertise to turn chaotic systems into connected, data-led growth engines.
With over 14 years of global digital marketing experience, Sarah partners with startups and growing teams to optimise CRM and campaign processes, convert more leads, and build the visibility needed to prove marketing’s impact. Her approach combines technology, strategy, and collaboration - empowering clients to move faster, stay aligned, and drive measurable revenue growth.