From Jelly to Jawbreaker

Turn your CRM into a system that never cracks.
A 90-day HubSpot rebuild that reconnects every layer of data, ensures your marketing and sales process is rock-solid and your system unbreakable under pressure.

GIVE ME THE JAWBREAKER!

Trusted by leading companies

What if it all just worked?

What if you could see everything - every lead, every campaign, every result - and know exactly where to focus next?

What if you finally felt in control, your CRM working as it should, your data telling the truth, and Sales is shouting about Marketing’s latest win?

What if you walked into your next QBR excited, not exhausted, because you’ve had the headspace to focus on the next big thing?

And what if - stick with me here - you could take three weeks off, unplugged. No fires, no follow-ups, just flow.
 
Your CRM isn’t broken, it’s just not built to show the full picture. Leads slip through cracks, lifecycle stages stall, and reporting rarely matches what the business actually cares about. Marketing is always busy but it’s hard to prove impact.
 
So why does it feel like you’re always one step behind?

Why your CRM feels like jelly right now

Because most CRMs weren’t designed to grow with marketing’s reality. They’re patched together as teams evolve. One new form here, a campaign tweak there, a sales request that breaks your lifecycle. Over time, the structure collapses under its own weight. You’re not disorganised your system is. 

You don’t trust your data

Every report feels like guesswork and leadership sees right through it

Marketing isn’t tied to revenue

You’re creating impact you can’t prove

Your dashboards aren’t the full picture

They look pretty but tell half the story

You’re stuck fixing not leading

You spend your days firefighting in the CRM instead of driving strategic growth

Introducing The Jawbreaker Project

A 90-day rebuild that transforms your CRM from soft, chaotic and unreliable to solid, structured and unbreakable.

We don’t fix symptoms, we fix systems.

Layer by layer, we strengthen the core of your CRM until it can handle anything your business throws at it - scale, campaigns, teams, pressure. Because soft systems don’t scale.

The Four Layers of The Jawbreaker Project

Every strong CRM starts with people at its core - the team that keeps the system moving. But without the solid layers of structure around it the pressure of growth cracks everything.
 
The Jawbreaker Project rebuilds your CRM from the inside out, hardening each layer until it can handle scale, campaigns, and chaos without breaking.
 
Each layer reinforces the next: cleaner data, smarter systems, sharper attribution, and crystal-clear reporting.
 
By the end, you’re left with something every marketing leader craves… control.
 

Layer 1: Data Integrity

Clean, consistent, connected. We start at the foundation and rebuild your CRM from the inside: data hygiene, database health, properties, lifecycle stages, and segmentation logic.

Every record tells the truth. Every report makes sense. You can finally trust what you see.

Layer 2: System Logic

No more workflow spaghetti. We fix automation chaos, rebuild handoff workflows, and harden your lifecycle transitions so nothing slips through the cracks.

Your CRM starts running itself instead of running you.

Layer 3: Attribution Architecture

See the truth about what’s driving revenue. We connect deals, campaigns, and contacts to build an attribution framework that proves marketing’s impact.

No more defending performance. Just data that speaks for itself.

Layer 4: Visibility & Reporting

Dashboards that tell the truth. We design a single source of visibility — from funnel performance to hygiene trends to influenced revenue.

Every metric is real. Every meeting starts with clarity, not confusion.

Together, these layers form an unbreakable system.
Human at the centre. Structure surrounding it. A CRM that bends under pressure but never breaks.

The 90-Day Process

We rebuild and restructure your CRM layer by layer.
Each month strengthens the system from the inside out until it’s hard, reliable, and built to scale.

Diagnose & Map

Month 1: Diagnose & Map

Goal: Expose the weak points and map your system end-to-end. We go deep into every layer of your CRM to uncover how your funnel really operates — where data breaks, leads stall, and reporting loses truth.

What we cover:

  • Lead Source Tracking & Attribution
  • Lifecycle Stage Accuracy
  • Handoff Process & Ownership Logic
  • Campaign Association & ROI Visibility
  • Data Hygiene & Database Health
  • Dashboard Structure & KPI Alignment

Deliverables:

  • 10-Part Funnel Audit Deck with “what we found” and “why it matters”
  • Data Hygiene Score + Active vs Dormant Contact Analysis
  • Lifecycle & Attribution Map
  • Stakeholder Alignment Summary

Outcome:
A complete blueprint for your rebuild — a system map that exposes every weak link and shows exactly what needs to be hardened.

Rebuild & Automate

Month 2: Rebuild & Automate

Goal: Replace chaos with structure and connect the dots. We rebuild the entire CRM foundation — repairing data properties, cleaning workflows, tightening lifecycle logic, and embedding attribution that connects every deal to its true source.

What we deliver:

  • Rebuilt Lifecycle Automation (Lead → MQL → SQL → Opp → Customer)
  • Unified Lead Source and UTM Workflows
  • Attribution Architecture (Contact → Deal association + Deal Source logic)
  • Campaign Association Fixes & Standardisation
  • Data Hygiene Automations and Enforced Required Fields
  • Funnel, Attribution, and Data Quality Dashboards

Outcome:
A system that runs smoothly, attributes cleanly, and connects marketing to revenue with total confidence.

Measure & Optimise

Month 3: Measure & Optimise

Goal: Prove impact and embed confidence.
This is where you shift from firefighting to foresight.
We validate, document, and hand over a CRM that delivers trusted reporting and self-sufficient control.

What we deliver:

  • Data & Attribution QA (confirming conversion and hygiene accuracy)
  • Lifecycle & Attribution Playbook
  • Reporting Validation + Dashboard Walkthrough
  • Team Training & Video Walkthroughs
  • Hygiene Routines & Ongoing Maintenance Framework

Outcome:
Trusted reporting. Confident teams. A CRM that works as hard as you do — scalable, self-sufficient, and built to last.

What you'll walk away with

After 90 days, your CRM won’t just look cleaner - it’ll work harder. You’ll finally have a system that shows what’s really driving growth, and a team that trusts what they see

A CRM that reflects reality

Sales & Marketing Alignment

Marketing Generated Revenue Reports

You’ll walk away with control. A hard-layered, revenue-ready CRM that tells the truth, scales with you, and doesn’t crack under pressure.

Investment

The Jawbreaker Project £7,950

90 days to total CRM control

A full rebuild that hardens your CRM from the inside out, layer by layer. Until it's unbreakable. 

Here's what's included:

  • Complete Funnel Audit (10-part diagnostic deck)
  • Rebuilt workflows & lifecycle automation
  • Full data hygiene & attribution setup
  • Campaign & reporting alignment
  • Custom dashboards & revenue visibility
  • Documentation, training, and handover

No half-fixes. No retainers. Just 90 days of structured, measurable transformation.

Payment terms: The project is split into three structured payments of £2,650, aligned with each phase of delivery.

I WANT THIS SO BAD
Jawbreaker-650x650

In 90 days, we’ll rebuild your CRM to unlock the visibility, attribution, and reporting structure you’d pay a full-time RevOps hire £70k+ a year for - at a one-time investment of £7,950.

Frequently asked questions

Why should I choose you over other HubSpot experts?

Because I don’t just fix HubSpot. I fix how your business uses it.
Most HubSpot experts clean up workflows or rebuild properties — but that’s only half the problem. The Jawbreaker Project rebuilds your entire marketing and reporting foundation, layer by layer, so you finally have clarity, confidence, and control.

How is this different from hiring a HubSpot admin?

Admins maintain. I rebuild.
This is a complete system overhaul. You’ll get automated handoffs, attribution that works, and dashboards that actually tell the truth. It’s the difference between managing chaos and ending it.

Do I need HubSpot already set up?

Yes, the Jawbreaker Project is designed for teams already using HubSpot who are ready to make it perform properly.
If you’re starting from scratch, I can recommend the right setup path first.

What if my system takes longer than 90 days to fix?

Each project runs in three clear phases across 90 days.
If your system needs additional work (like multi-region data or complex integrations), we’ll define that upfront. You’ll never get surprise invoices or rolling retainers, just a clear scope and fixed timeline.

Who will I be working with?

Directly with me, Sarah Williams. No junior handovers, no offshore admin team.
I’ve spent over 14 years building data-driven marketing systems for global B2B brands. You’ll get my full attention, strategy, and hands-on implementation throughout the project.

How much does it cost?

The full 90-day rebuild is £7,950, split into three structured payments of £2,650 aligned with each phase:

  1. Kickoff (Month 1)

  2. Rebuild Completion (Month 2)

  3. Handover & QA (Month 3)

Simple, predictable, and milestone-based so you only ever pay once progress is proven.

What makes a build cost more?

Projects that include multiple Hubs, complex integrations (like Salesforce or custom APIs), large-scale data cleanup, or multi-region teams may require additional scope.
You’ll always receive a fixed quote before we begin so expect no surprises, no hidden fees, no scope creep.

Who is The Jawbreaker Project for?

Marketing teams using HubSpot who feel stuck — too much chaos, too little clarity.
If your CRM feels like a frustration or your data can’t be trusted, this project will give you back control, confidence, and clean reporting.

Sarah-Williams

You know it needs to be fixed, stop delaying it

I only take on 2 Jawbreaker Projects per quarter to ensure dedicated focus. Reserve your spot before you throw your laptop out the window!

GIVE ME THE JAWBREAKER!