The Jawbreaker Project

Stop defending your numbers, start trusting them.
A 90-day HubSpot engagement that rebuilds your CRM foundations - lifecycle stages, lead routing, attribution, and reporting - so Marketing can finally prove its impact and Sales stops questioning the data.

Book a Jawbreaker Discovery Call

Trusted by leading companies

You already know the foundations are broken.

You're in meetings where Sales asks "where did this lead come from?" and nobody has a confident answer. Your lifecycle stages were set up two years ago by someone who's no longer at the company. Marketing generated 200 leads last quarter but you can't trace a single one to closed revenue because the attribution is duct tape.

You're not bad at your job. Your CRM just isn't built to support you at this stage of growth.

 
Imagine walking into your next QBR and showing — with clean data, in real time — exactly where pipeline comes from, where it stalls, and what Marketing actually influenced. No caveats. No disclaimers. Just the numbers.

That's what a solid CRM foundation gives you.

Why your CRM feels like jelly right now

Your CRM wasn't designed for where you are now. It was configured early, patched as you grew, and the foundation never kept up.

Every report starts with a disclaimer

You pull a campaign report for leadership and the first thing you say is "these numbers might not be exact." Lifecycle stages don't reflect reality, lead sources are missing or duplicated, and nobody's sure which numbers to trust. So decisions get made on gut feel.

Marketing drives pipeline but can't prove it

You know your campaigns are working. You can see the activity, the engagement, the volume. But when the CEO asks what marketing contributed to last quarter's revenue, you can't give a clean answer because attribution was never properly wired.

Your dashboards look great but tell half the story

The charts are beautiful. But they're pulling from inconsistent data, broken lifecycle stages, and incomplete source tracking. Leadership sees a polished surface but you know what's underneath.

You spend more time in the CRM than on strategy

You were hired to drive growth. Instead, you're untangling workflows, chasing data issues, and fixing handoff problems that should have been solved a year ago. The system runs you.

This is The Jawbreaker Project

A 90-day engagement designed specifically for B2B SaaS teams on HubSpot who've outgrown their CRM setup.

Most HubSpot instances weren't designed for where you are now. They were configured early, patched as you grew, and nobody ever went back to ask "does this still make sense?" The Jawbreaker Project is that reckoning.

Over 90 days, I work with your marketing and revenue operations team to rebuild the foundational systems your CRM depends on — lifecycle definitions, lead routing and ownership, marketing-to-sales handoff logic, source tracking, attribution, and the reporting layer that sits on top of all of it.

I don't fix individual workflows, I rebuild the rules they all depend on.

The Four Layers of The Jawbreaker Project

Every layer builds on the one before it. By the end, you have a CRM you can actually trust.
 

Layer 1: Know which numbers to trust

We clean and standardise the core properties, lifecycle stages, and segmentation rules that every report in your system depends on. When the foundation is consistent, every number that comes after it is credible.

 

Layer 2: Stop leads from falling through the cracks

We rebuild your lifecycle transitions, lead routing, and marketing-to-sales handoff so that every lead moves through a defined path with clear ownership at every stage. No more leads sitting in limbo. No more "who's working this?

Layer 3: Prove what marketing actually influenced

We design and implement an attribution framework that connects campaigns to contacts to deals — giving you a defensible answer when leadership asks "what did marketing contribute?"

Layer 4: Report on reality, not guesswork

We build reporting that reflects the clean data, enforced logic, and proper attribution underneath. Funnel performance, pipeline influence, conversion rates — metrics that mean something because the system behind them is sound.

The Jawbreaker Project is built for:

  • B2B SaaS companies on HubSpot (Marketing Hub Pro or Enterprise)

  • Teams of 20-200 where marketing and sales share the CRM

  • Companies that have been on HubSpot for 12+ months but never properly structured the foundations

  • Marketing or revenue leaders who are tired of defending their numbers 

This probably isn't for you if:

  • You need a full HubSpot migration from another CRM
  • You're looking for someone to run campaigns or manage your HubSpot day-to-day
  • Your main challenge is content or demand gen, not operations and reporting

The 90-Day Process

We rebuild and restructure your CRM layer by layer.
Each month strengthens the system from the inside out until it’s hard, reliable, and built to scale.

Diagnose & Map

Month 1: Diagnose & Map

Goal: Establish what is safe to build on and lock the decisions that everything else depends on.

We review the core foundations of your CRM to identify what is broken, what is missing, and what must be decided before any meaningful build can happen.

What we focus on:

  • Lifecycle stage definitions and progression rules
  • Lead source and attribution logic
  • Ownership and handoff rules
  • Data hygiene risks blocking reliable reporting
  • Reporting gaps tied directly to foundation issues

Deliverables:

  • Foundation verdict summary
  • Prioritised risk and fix list
  • Locked lifecycle and attribution decisions
  • Explicit non goals and deferred items
  • Stakeholder alignment summary

Outcome:
A signed off foundation blueprint that removes ambiguity and prevents wasted build effort.

What this means for you:
By the end of month one, you'll have absolute clarity on what's broken, what's salvageable, and exactly what we're going to build. No ambiguity, no scope creep.

Targeted Foundation Build

Month 2: Build & Harden

Goal: Implement what was locked in Month 1.
We build and stabilise the agreed foundations.

What we deliver:

  • Hardened lifecycle automation and transitions
  • Unified lead source and attribution workflows
  • Core routing and ownership logic
  • Foundation level data hygiene enforcement
  • Reporting frameworks dependent on these rules

Outcome:
A stable CRM foundation where data flows cleanly and attribution is trustworthy.

What this means for you:
Your lifecycle stages, routing, and attribution will be live, enforced, and working. Your CRM starts behaving like a system instead of a spreadsheet with a login page.

Enablement and Guardrails

Month 3: Validate & Enable

Goal: Embed confidence and protect the system.

We validate, document, and enable your team to operate the new foundations safely.

What we deliver:

  • Data and attribution QA
  • Lifecycle and attribution playbook
  • Reporting walkthrough and validation
  • Guardrails for future changes
  • Maintenance and decision framework

Outcome:
Confident teams, trusted reporting and a CRM that stays solid after the project ends.

What this means for you:
Your team knows how the system works, why it works that way, and what to do (and not do) going forward. This is the difference between a project that sticks and one that degrades in 6 months.

After 90 Days, Here's What Changes

After 90 days, your CRM won’t just look cleaner - it’ll behave differently.

You'll know exactly where pipeline comes from

Attribution will be wired from first touch to closed-won, so you can tell the board what marketing influenced — with confidence.

Leads will move through a defined path

From new contact to MQL to sales-qualified — every transition has rules, ownership, and logic. Nothing falls through.

Marketing and Sales will share one version of the truth

Not because you've had an alignment workshop but because the system enforces it. Same definitions. Same data. Same numbers.

Your reporting will actually mean something

Dashboards built on clean foundations. Metrics you can defend in any meeting without a disclaimer.

Your team will know how to keep it that way

Documentation, guardrails, and decision frameworks that prevent the next person from breaking what we built.

Investment

The Jawbreaker Project £7,950

90 days to total CRM control

A fixed-scope, 90-day engagement that gives you the CRM foundations a full-time RevOps hire would spend 6+ months building — at a fraction of the cost.

Here's what's included:

  • Full foundation audit and decision lock
  • Lifecycle, routing, and attribution build
  • Reporting framework built on clean data
  • Documentation, guardrails, and team enablement

No open-ended retainer. No hourly billing. A defined outcome, delivered in 90 days.

Payment is split into three instalments of £2,650, aligned with each phase.

Book Your Discovery Call
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In 90 days, we’ll rebuild your CRM to unlock the visibility, attribution, and reporting structure you’d pay a full-time RevOps hire £70k+ a year for - at a one-time investment of £7,950.

Jawbreaker Focus Day

Got one issue that's holding everything back?

Sometimes it's not the whole system, it's one thing that's breaking everything downstream. A lifecycle stage that skips MQL. A lead source field nobody's populating. A handoff that loses leads for 48 hours.

The Jawbreaker Focus Day is a single-day deep dive where I diagnose and fix the one highest-impact issue in your HubSpot.

Perfect for:

  • A lifecycle or routing issue that's silently breaking your funnel
  • Reporting that doesn't match what your team knows to be true
  • A handoff between Marketing and Sales that's leaking leads
  • You need one thing fixed properly before committing to a bigger engagement
Learn more about the Focus Day
Cracked-jawbreaker

Why a specialist, not an agency

Most HubSpot agencies will build whatever you ask for. I'll tell you what you actually need and then build it in a way that holds up under real growth pressure. I've spent 14+ years working inside B2B SaaS marketing operations. I know what breaks at scale because I've been the one on the other side of the dashboard, trying to make the numbers work.

Need to get your leadership team on board?

You can see the cracks, the inconsistent data, the broken handoffs, the reports that need a disclaimer. But getting budget approval means showing your manager why this matters now.

We've put together a one-page business case you can share with your team. It covers what's included, how it works, and why waiting another quarter costs more than acting now.

Download the Business Case

Frequently asked questions

Why should I choose you over other HubSpot experts?

Because I don’t just fix HubSpot. I fix how your business uses it.
Most HubSpot experts clean up workflows or rebuild properties — but that’s only half the problem. The Jawbreaker Project rebuilds your entire marketing and reporting foundation, layer by layer, so you finally have clarity, confidence, and control.

How is this different from hiring a HubSpot admin?

Admins maintain. I rebuild.
This is a complete system overhaul. You’ll get automated handoffs, attribution that works, and dashboards that actually tell the truth. It’s the difference between managing chaos and ending it.

Do I need HubSpot already set up?

Yes, the Jawbreaker Project is designed for teams already using HubSpot who are ready to make it perform properly.
If you’re starting from scratch, I can recommend the right setup path first.

What if my system takes longer than 90 days to fix?

Each project runs in three clear phases across 90 days.
If your system needs additional work (like multi-region data or complex integrations), we’ll define that upfront. You’ll never get surprise invoices or rolling retainers, just a clear scope and fixed timeline.

Who will I be working with?

Directly with me, Sarah Williams. No junior handovers, no offshore admin team.
I’ve spent over 14 years building data-driven marketing systems for global B2B brands. You’ll get my full attention, strategy, and hands-on implementation throughout the project.

How much does it cost?

The full 90-day rebuild is £7,950, split into three structured payments of £2,650 aligned with each phase:

  1. Kickoff (Month 1)

  2. Rebuild Completion (Month 2)

  3. Handover & QA (Month 3)

Simple, predictable, and milestone-based so you only ever pay once progress is proven.

What makes a build cost more?

Projects that include multiple Hubs, complex integrations (like Salesforce or custom APIs), large-scale data cleanup, or multi-region teams may require additional scope.
You’ll always receive a fixed quote before we begin so expect no surprises, no hidden fees, no scope creep.

Who is The Jawbreaker Project for?

Marketing teams using HubSpot who feel stuck — too much chaos, too little clarity.
If your CRM feels like a frustration or your data can’t be trusted, this project will give you back control, confidence, and clean reporting.

Sarah-Williams

Ready to fix the foundations?

I take on two Jawbreaker Projects per quarter to give each client the focus they deserve. If you're dealing with messy lifecycle stages, unreliable attribution, or reporting you can't trust, let's talk about whether this is the right fit.

Fill out the form below and I'll be in touch within 48 hours.